Few thoughts in no specific order:
** The logo should have a global appeal and not include any location specific design elements (US/European road signs, for instance).
** Demographic is going to be rather wide, with appeal from late-teens to mid-50'ish (at a later date a specific version aimed at retiree's will be released and a modified logo will be adressed at that time).
** Should be pleasing to iPad owning, fun-loving, sometime spontaneous families, couples, "city dwellers on weekend'ers", etc.
** Tag line is "Getting There Is Half The Fun!" (This is subject to change so please use a font that we'll be able to edit if required.)
** The attachments are just two logos that get the overall vibe, if not quite the look. I was actually hesitant to include them as I don't want to pre-bias your creativity. So keep in mind the attachments are more for feeling and not necessarily "look" -- attachments are a tad on the cartoony side for my taste.
Deliverable should be in Vector Format with no bitmap components.
Anything else, feel free to ask. Thanks in advance for your submissions!