We have an opportunity to completely disrupt the agency model. We will have a very collaborative and nimble process. We will involve customer and user feedback throughout the process. We could effectively brand our process as a "Sandbox methodology".
Regarding what we do: Getting people to take action is a big focus of the company.
We are thinking use a sans serif font, but we aren't designers so design what you think fits the brand.
Tone Words: Laid back, quick witted, conversational, passionate, smart, clever, refreshingly honest, no egos, no big fluffy business talk, real talk, real people, brief & to the point, results oriented
Industry: We selected "internet" but really we are an agency, so we do research, strategy, user experience design, visual design, development and measure results.
Audience: We will be working with big brands such as Coke, Home Depot, etc. so we need to look very credible and established as a digital agency.
Logo Direction: Just not too literal with sand or shovels or castles. Use of a sandbox could be cool if done well, but again not super literal. Also stay away from crates and 3d boxes. I would prefer not to use the S or the B as design elements. It's not about the letters. The idea of sandbox is an open collaborative environment. What happens in the sandbox is more important than the box itself.