WHAT WE DO
We are making the world’s first nutritionally superior plant-based, sushi grade tuna. It is high in protein, Omega-3s (both EPA and DHA) and has no contaminants such as mercury or plastic. We will then produce other plant-based seafood products for the market (in this sense we don’t want our logo to restrict us to tuna). Kuleana is a uniquely Hawaiian value and practice which is loosely translated to mean "responsibility." The word Kuleana refers to a reciprocal relationship between the person who is responsible, and the thing which they are responsible for.
Individuals who want better alternatives to conventional seafood. They care about the oceans and their health. The product will enter in at a premium price so we are targeting consumers with disposable income. Our first market is the West Coast, then Hawaii and Japan.
Location: West Coast
Income: Middle to Upper-end consumers
Occupation: surfers & other water sports athletes, health-focused eater, hipsters, differentiators, travelers, Instagrammers & influencers, do-gooders, zero-wasters, nature fanatics.
Lifestyle: Conscious consumerism, adventurous, health-oriented,
Interests: Great Nutrition, Sustainability, Animals, Ocean