I'll start with what we DON'T want. Because the word "bloom" typically has to do with a flower blooming, designs with semi-transparent overlapping leafs are a dime a dozen. We also do not want a tachometers, gauges, arrows, "feminine florals", or graphs. UNLESS you can incorporate them creatively (eg. we do not just want a bar chart with an arrow pointing up, but if you have flower leaves that come together and visually look like an arrow then that can be acceptable). We also do not want the M in bluem to stand out too much - because the word is pronounced bloom - we do not want people to think it is blue m.
We want something unique that portrays a strong brand representing growth (or blooming) for our customers. Other than that, we're looking for a logo with a unique typeface, and a separate visual. Ideally, this visual could be adapted for each of our different classification of tools/services.
Styling: Preference to simple logos, nothing too complex or overwhelming to the eye.
Colors: We're fairly wide-open, except feminine colors (pink, purple, etc). Do not like the combination of blue and green though (too overdone) Preference towards bold colors - uniqueness is good in this case. It would be good to incorporate blue in some sense, but it can be a secondary (or even tertiary) color.
Buzzwords: grow, optimize, improve, revenue, raise, inflate, boost, "moving the needle", "raising the bar", premium, valuable