We sell low-cost air purifiers to fight the pollution in China. Our philosophy is to be open source and honest about our tests and data, and my theory is that the purifiers that are out there are over-priced—companies are ripping off people who just want to breathe clean air. So I figured out how filters work, did experiments, and now I’m selling low-cost filters to people. My goal is to help people, not make buckets of money.
How are you different than your competition?
We’re trying to help people, more of a social enterprise than a traditional company. We’re also all about transparency. We openly publish our data and tests, as well as how to make a filter yourself.
What are the benefits of your product/service?
Health, trust, knowing the people you’re buying the filter from.
We want our logo to reflect honesty, science, and clean air. (The honesty part is hard to visualize—might not be possible.)
Who are we trying to attract?
Chinese people. I don’t really differentiate between young, old, male, female. They all need clean air. But definitely NOT the wealthy elite. Clean air isn’t just for rich people.