We chose the name "Snowcone Marketing" because it reflects our personality and what we do. Like a snow-cone, we're fun, whimsical, and creative. Also, we are an experienced organization that is nimble and produces excellent results. The funnel shape of a snow-cone is similar to what marketing does - it fills the funnel with marketing activities (PR, leads, etc) that generate awareness and interest for a product or company. That awareness and interest translates into new sales leads, and eventually opportunities for a sales pipeline.
Our target audience is a VP of Marketing, Chief Marketing Officer, or CEO of small to mid-sized companies, particularly those who are offer technology products for businesses.
This logo will be used in marketing material, including website, business cards, online and print brochures, t-shirts and pens, and stationary. We do not have a particular color in mind, but we do gravitate to teals, greens, blues, etc. However, we are open to creative direction. We will be using the logo in color, black and white, and grayscale.
Our preference is to use the word "snowcone" in lower case within the mark. We do not have a slogan.