We are working with major government donors to create a subsidy program for mini-grids in Sub-Saharan Africa. Our objective is to provide access to electricity for all the people in the world. There are 600 million people in Africa who still don't have electricity and we are trying to change that.
Many donors from around the world will fund this facility and it will interact with African governments. The program will pay a subsidy once the electricity connection is made, which is why we call it results based.
We want the logo to look powerful, like it's a hard task we're tackling, but this organisation can get the job done. We want it to be simple, no frills, it's a very serious logo, it believes in equality across the world. Everyone should have access to electricity and this organisation will not stop until everyone does.
We need the logo to look mature and trustworthy. It will need billions of dollars of subsidy over the next 20 years, so we don't want it to look like a start-up, but a very trusted entity, but with new ideas and energy.
¿A qué sector dirías que pertenece tu empresa?
Comunidad y sin fines de lucro
Otros requisitos relativos al color
We have two minds within my team. One is a very simple and strong black and white logo (you'll see the name attached) and the other is threading some yellow or light color to reflect access to electricity or the sun (which powers solar)I keep thinking of the Pixar logo with a shining light on a black and white logo, but maybe that's too artsy for a donor program.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
It's simple and mature and there aren't many options on here that are the type of logo you would use when you're trying to "change the world".
New growth, new opportunities, a betterway of doing things. Also to me represents green energy and a cleaner planet.
Feels strong and a company you would trust.
Donors have created many programs that cost a lot of money and were managed very inn effectively. We want this logo to feel like it's new, it's better, it's using new technology, it's going to get the job done. This is not just another donor program, this is a revolution, a new dawn. This is all the sector needs going forward.
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