T2 Multisport is a fitness experience and facility aimed at athletes of a range of abilities. T2 will have appeal for the experienced endurance athlete (swim\bike\run, marathons, triathlons -- from Sprint and Olympic races to Ironman distance) to competitive cyclists to fitness enthusiasts who are ready to graduate from spinning and other fitness regimens to cycling outdoors, experiencing the world of triathlons and other multi-sport events. T2 is also a facility for coaches and trainers who want to offer their teams or clients high quality training sessions that will take things to the next level.
T2 is not “Spinning class;” it's a workout on a real bike (one you own or one you rent from T2), on an indoor trainer that turns your bike into a stationary machine, either with a coach leading you through a defined workout or, for the more experienced, solo and self-directed. T2 will offer high tech workouts that display leaderboards including real-time heart rate, wattage, miles per hour and more.
The logo should use Pantone and grey (see attached sketch). It should be primarily text-based: T2 Multisport. T2 should be most prominent.
The logo should be standalone as T2 Multisport but also include one iteration that uses its first location, NYC. In this case, we need something that would work as just T2 Multisport. Down the road, plans are to expand the experience to other major markets like LA, SF, Chi, Miami, Boston, etc.
We would like to see the "T" in T2 in acid green, Pantone 802c. We would like to see the "2" in grey tPantone 431.
This is something that will be represented on the web, on an outdoor awning, on window decals as well as on merchandise, e.g. visors, t shirt, water bottles, towels.