This is a new company which initially will focus on up-market luggage tags and eventually associated travel accessories (travel pillows etc)
Business name has been registered and application for logo to be Trade Marked will follow finalisation of design. Target audience will be those seeking quality, style and practicality. While the industry is retail the focus is on those wanting a reliable travel accessories which compliment their luggage etc. While internet marketing will be the initial sales push, major chain stores such as David Jones/Myers and Strand bags will be targeted as potential retailers with custom made point of sale stands and promotional material. Logo must be scaleable to suit everything from business cards to shop signage should the need for a expansion into company owned or franchised retail outlets. Note that it is planned to brand' all our goods with the logo therefore is must be able to be used to stamp leather, metal or other suitable materials etc. Simplicity representing style is our aim for the logo. Bright colours would probably be our aim so as to stand out from the crowd but we are open to suggestions at this stage but remembering any stamping on leather will just be to put the name there rather than use any colour on that material.
¿A qué sector dirías que pertenece tu empresa?
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
We prefer minimalist design and ultimately the logo will also used for advertising in targeted magazines. long term we hope for expansion into NZ, Middle East and UK. with our products so it must have 'universal appeal and easily recognisable.
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