We are a starting company offering premium and specialized hosting for Wordpress sites.
Premium: We offer best-in-class Wordpress hosting for big sites.
Community-based: Wordpress is an open source project with a thriving community. We take our input for building our product from the community and want to give back knowledge in the form of blog posts, articles, bechmarks, speaking at conferences, etc.
Specialized: We do only wordpress and only hosting. So no other CMS'es, no email, no domain registration, etc. We have focus to excel at our core competency.
Personal (we are our company, trust is important)
Serious (uptime and a safe site are key in hosting)
Modern (we work with the latest and best techniques)
Focused (no frills)
Webdevelopers, big affiliates. In short: young people, tech oriented, internet minded, creative, always online. Using tools like github, reading smashing magazine, etc.
We differentiate ourselves from generic hosting in providing a very fast solution and a very secure one specifically tailored to WordPress. In addition we provide some extra functionality which is not found in generic hosting.