The logo we are looking for will be sophisticated but not pretentious. It should convey professionalism and use a classic style font but also convey a modern flair.
We do like the use of baroque style patterns and would appreciate some entries to incorperate this. Please see the example in the attached files.
Please try to avoid web2.0 style design, the logo is to embody class. The Ron Soliman logo above is by far our favourite and should show you the style of font and feel that we are looking for most.
Please be creative and use this breif only as a guideline. If you have what you consider to be a particularly good idea that does not meet all of the comments we have made here, submit it anyway. You are the designer and we encourage you to use your experience in this way.
Please offer alternatives with any of the following text options
Also adding the word Canberra into the logo would also be good
eg The Residential.com.au
You are free to format the text however you like.
This logo will be used predominantly on our website. It may also be used on business cards so a design that works well in grey scale or with limited colour is best. If you do use colour, try to use warmer tones.
Adding slight customisations to the font would be looked upon favourably.