The "logo"/"graphic profile" must help a state of the art web platform looks like the best thing that has been crested in the 21st century.... The graphic should work as a header on the webpage, as an icon on a smartphone, on a "diploma" for those what win "transformative step of the day" and have a look that help people think about leadership and smart solutions. It should communicate the possibilities of the future.
It is a global initiative and the people involved are bombarded by professional PR everyday, this is something that is beyond the daily blur and should have people think about their legacy and the logo should be something that is a really big honor to get. Only those that have very smart ideas that can help the world become a better place will get "transformative step of the day" and the initiative itself wants to bring innovation and passion into a world filled with guilt and quite boring negotiations .
I would like a logo for "Transformative Step" and then a version of that logo that say "Transformative step of the day" that will be attached to the winner on the webpage and will be put on a "diploma" that will be given to the winner.
It is obviously a global audience and one important target group are young entrepreneurs that work with solutions to the global challenges (in this case the climate challenge). But it should not look like an "environmental award" it should look like an award/initiative for the 21st century.
The initiative is all about smart new ways to solve problems and this way of solving the design challenge is an example of the kind of opportunities that can be used in the 21st century. We hope that the winning design will done by a passionate person/team that supports the idea of the project and possibly could be involved to support design of other parts as the project develops.