We have rights to use anything from Krav Maga Alliance. I would like to use this/or some iteration.
Our thoughts are that we would like to see our main company name, Triad Self Defense, incorporated into the logo in some way, and we may put the words "Krav Maga - Fitness" underneath the logo with a bullet between the words.
Most Krav Maga and Concealed Handgun audience is comprised of men between 18 and 50 or so. However, we are making our studio HIGH CLASS and making it look very nice. We are also trying to cater to women's self defense/rape prevention. We want to be very upscale Krav Maga studio for wealthy individuals.
Feel free to incorporate anything Israeli, including the quote "So that one may walk in peace" which Imi Lichtenfeld said (the founder of Krav Maga).
Krav Maga means Contact Combat. You may look at incorporating Hebrew words for Contact Combat.
Ultimately I DO NOT want the logo/design to look TOO BUSY or confusing.
I would like the logo to be able to look good if monochromatic in the future, so I suppose not too much overlaying of text on symbols?? Your decision ultimately, use artistic freedom.
Also our main instructor is a US Marine Corps, so we will be donating a large percentage of our profits to The Wounded Warrior Project. Because of this, I would love to have a small image similar to the wounded warrior project logo (attached as an image) as a "sub logo" beneath our company branding to have on any promo and window clings etc...