Even though there are two dentists driving the company, that should be a subtle reference in design. They are experts in recognizing problems and shaping solutions to those problems. They want to be considered the authority in their field in an air of superiority without being boastful.
Target audience: dentists, physicians, physical therapists, athletic trainers, athletes, medical field sales forces
There are many quotes or sayings that would apply to the viewpoint of the company. These are not to be used as slogans but to used as reference:
-We are not arrogant, just ask anyone. Well, anyone that matters.
-We could be wrong, but we doubt it.
-We don’t care if you listen.
-We do not second guess what we want. If we don’t get what we want it was someone else’s fault.
-We are not interested in ordinary things. We prefer grand issues. We realize most are faking understanding.