The logo is for: Web Marketing Today
The site is being updated and redesigned. The old, outdated version is at http://www.webmarketingtoday.com.
Our audience is small business owners. Our mission is to publish articles that help them do business on the Internet. The logo should follow from that mission.
Please make the logo all letters. Do not design a separate graphic. However, make the "W" in web also usable for branding as a favicon, and an icon on Facebook, Twitter and Google+. Please also make the logo in sans-serif, not serif.
One idea for this "W" is to make the right vertical stroke in the "W" an arrow that points up, symbolizing a rising graph (as in rising sales from reading the content on Web Marketing Today). I've attached a screenshot of a rising graph to help you get the idea.
Examples of popular logos that have arrows are http://www.subway.com and http://www.orbitz.com . As for the width of the characters, I like the FedEx logo.
This contest is for the logo and for the icon. Please build the logo in horizontal form first. Please also build the icon at 150x150.
The winner will deliver a the logo and icon in several different formats sizes, which I can explain at the end of the content.