All4Women.co.za is an online magazine for women. Our target market is South African women between the ages of 25 and 45.
Our site is a lifestyle magazine that covers most aspects of a woman's life. Food and recipes, Fashion and Beauty, Health and Wellness, Entertainment, work and home life, etc.
Our audience are looking for light entertainment - not heavy news. Being a site that relies on advertising revenues, it means that our logo needs to work in the space available to the left of the top 728x90 banner. We don't particularly want the logo to have cartoon ladies in it BUT if the designer does we chose to use silhouettes on purpose as they are race and age neutral.
The main pink colour used on our site is #EF297B
We are not opposed to changing it so the designer is free to use any other pink - or entirely different colours - as long as aimed at our target audience.
The logo MUST include the domain name, but this need not necessarily be the focus/feature of the logo. For example the feature might be the initial(s) or a graphic/symbol..