We don't want tagline to be incorporated in the logo. However, the possible taglines are:
Your Brain Trust in Insurance
Your Brain Trust in Financials
Your Brain Trust in Financial Security Planning
YBTrust's brand image is: Secure, Trust, Current but not Stodgy
YB has also the meaning of 10^24 Byte. It will also be used in other brand names. Kind of like i in iTune, iPad, iPhone, etc. We are building more of a cloud service or web 2.0. Like i in iTune, iPad, yb should be relative smaller than Trust. Though yb should be emphasized, it shouldn't be too disconnected from Trust. One way to think about it, Trust should provide a sense of security while yb provides an accent that make the brand looks current and modern.
Design should work well for both dark and light background. When use dark background, use the value 080b5e