I envision Big City Babe Interiors to be a high-end, custom design nursery/bedroom company that partners with moms/dads to create a unique living space for their kids. The logo of the company is "unique living for hip kids."
Specifically, the company makes infant/children's bedding made to order, and also offers consultation on everything from fabric, paint and furniture selection to smart ways of maximizing small spaces (a la Manhattan or other city dwelling where space is at a premium).
The service will cater in particular to first-time-moms of newborns, since these are the women who go completely bonkers overboard in prepping for their babies and indulging their self-image as the hip, "evolved" and expensive living big city mom-- "no canned baby designs a la Babies R Us for me!" they shout.
The kind of person interested in this type of service has a decent amount of disposable income and believes that they and their children deserve the best. Their apartments tend to be meticulously decorated with top brands. They have 1-3 kids max, and fancy themselves hip urban dwellers with a budget to show off.