Make this a creative project for your imaginative brain! Somehow, try to convey all three of the words into a logo: Fast, Fitness, and Formula. For the formula side, something like a scientific beaker/elixir-type thing going on, or maybe incorporate the idea of handwritten math or science "formulas." Just throwing ideas out there.
I imagine the logo being quite colorful and modern, while at the same time fun and exciting.
Also, I'd like to see the style of the words bold and italic, but not limited to this, of course.
*If anyone can make the logo and text epic and badass, that's a plus.
If able, add a SUBTLE gloss/glare to both the logo and text, kind of like the Apple logo and the many apps they have. I like the look and feel of it, but again, not needed if your creative approach doesn't call for it.
Also, I don't think I want "boomerang/stick figures" to be the logo. For example:
Please only use this style if it is both original and CLEVER to your idea. :)
In fact, you don't *need* to have a human figure in the logo at all, as long as you have something to symbolize good health or wellness. Remember this is a logo for a product, and not for a company.
The product is for weight loss, and not specifically muscle growth, so I don't want any logos with huge muscles. A toned body/arm will work just fine.
Thanks all! Good luck! :)