Finished in 1903, the Caxton Building was named after William Caxton, the first ever British printer. This tall steel-framed office building in Cleveland impressively supports 300 pounds per square foot, as it once housed printing presses. Declared a Cleveland historical landmark in 1976, it is now home to entrepreneurs - architects, photographers, digital marketers, and videographers.
The building logo (and new website) aims to attract local entrepreneurs — both established mis-sized businesses, and up-and-coming startups. Overall, the brand promise aims to honor the building’s historical significance to the Cleveland community—and also aim to attract a younger business demographic to the space.
¿A qué sector dirías que pertenece tu empresa?
Bienes raíces e hipotecas
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
* The client likes a font similar to the building’s historic signage (image attached).
* The triangles are meaningful to the building’s printing press origins; something to consider including in the final logo treatment as well.
* Other visual elements to consider, include (see attached images): the water tower on top of the building is recognizable and could be a symbol incorporated in the design; vine/floral design from the building’s entrance; view of Huron from the building; two triangles mentioned above.
* Black and white with a potential accent color may be all that’s needed. We're thinking about a website with large, mostly black and white imagery—so we'll want the logo to fit in.
* One of our interns mocked up a few sample logos ... also attached. Please do not let these limit your design!
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