HitchPin is a mobile app that allows producers (farmers, ranchers, and supporting industries) to identify, hire, and pay other producers to complete services on their fields (such as custom harvesting, fieldwork, fencing, etc). The app also allows for sale of commodities like hay, seed, pumpkins, etc. It is the sharing economy meets agriculture, or ag as a service. Similar to other platforms like Airbnb and Uber. Our target audience is the modern and sophisticated producer.
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In farming terms a HitchPin is a simple pin that connects very important and expensive machinery together such as a tractor with an implement. Although a humble piece of steel, work can’t be done without it. The connection is critical. Modern producers (farmers and ranchers) are sophisticated business people. Technology plays a big role in their success or failure. HtichPin, the app, is the digital equivalent connecting producers that need services with those that can provide them. The “HitchPin” text should be simple and clean. Possibly two different colors for the “Hitch” and “Pin. The text may be used primarily even without the logo. The logo should be simple, clean, likely flat, modern, tech, etc.
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