We are creating a number of different online sports coaching websites. Hockey is the first second we're doing. We are an online only business, I am partnered with a hockey school to create the instructional products.
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Our target market are hockey players and coaches looking to learn more about hockey. While we are open to all players, our core demographic is high performance players and coaches in general.
Our first project website "GetMatchFit.com" should give you an idea on where the logo is going to fit in as the websites will share a similar layout.
We are pretty open to the communities creativity. We were impressed by what we saw from the first logo we had done. Something with a puck, stick or hockey player's silhouette would be interesting, but if you have a cool idea go for it :)