We're looking for something STYLISH, BOLD and CURRENT but a logo that can last.
In fact, we are often asked, "how did you come up with that name?". We don't want the logo to attempt to answer that question or for people to think that the logo is trying to answer it. We would like to play up the MYSTERY in the name.
Also, please refrain from using images of film, film-strips, film reels, projectors, cameras, camera equipment, or any other filmmaking equipment. Even film-watching icons like play buttons or tvs are not of interest to us.
And although we tell stories with themes of the future, please no "futuristic" or sci-fi inspired designs.
Some history on the name Unboiled:
This name was chosen over a decade ago as our brand, simply because it was an interesting word that sounded good. Very uncommon. Two syllables. And it had a similar sound to the term "hard boiled" as in a Hard Boiled Detective (ie tough, cynical detective). Except, Unboiled would mean the opposite: idealistic and open to possibilities... not jaded. In 2007, we formed an actual production company under the name. Our company has a focus on developing stories for film, TV, and digital media... really just stories in general which is why we avoid images that deal with film (ie film strips, cameras, etc.). We feel we are more than that. We like to think of ourselves as an incubator for story ideas... and so an Unboiled Story Idea would be one that has many possibilities... and is being developed carefully.
Unboiled is also something that isn't boiling... it's calm, cool, focused.
But again... many people have asked us... "Where did you get that name? Unboiled? It's really cool." We don't want to lose that. We want the logo to enhance that. "Wow, love your logo. And where did you come up with the name?"