Beer Bros. is a company engaged in the production and sales of mixes (powders), used for making beer at home. These mixes contain all the necessary ingredients to make beer, such as hops, yeast, etc. In other words, the consumers buy the products of Beer Bros. in order to produce their own beer without having to be experts in beer making. Beer Bros. has prepared mixes using the right ingredients in their perfect consistency, and for the users remains only to dissolve the mix in fresh water, wait for certain amount of time and then enjoy a beer with great taste, prepared by them, at their own homes.
The users of Beer Bros. are not experts – brewers. However, they are beer lovers.
That is why they trust Beer Bros. as an expert in the production of beer and mixes for making beer. Users are beer connoisseurs who would prefer to make beer at home, with almost no effort, rather than buy the beer from the store. Moreover, they do so not because it is cheaper, but because domestic production is always better than industrial, and people produce the desired product by their own hands. Thus beer produced by the consumer will always be “sweeter” than the one purchased from the store.
Beer Bros. enables the customers to materialize their dream – to have their own brewery – at home. Moreover, it requires almost no effort or expertise on them – Beer Bros. took care of everything – from the mixes to the guidelines showing the steps that the customer must follow in the production process.
Beer Bros. offers various beer mixes, such as dark beer, lager beer, and even likenesses of famous brands.
The target of the company is mostly men of all ages (18+) who love to drink beer – real connoisseurs who would choose the boutique product, not industrial.
The logo should show to the consumers that these are boutique products (their price is above the average) – products for connoisseurs. The goal of Beer Bros. is to build a society (social group) of connoisseurs “brewers” and beer lovers. This society is presented as a brotherhood, which is suggested by the part “Bros.” from the company name. Moreover, “Bros.” comes from the fact that the founders of the company are two brothers – A. and O.
The logo may contain elements, such as mug/s, barrel, hops’ leaves, hops, barley, laurel wreath (like that of Fred Perry), made from hops or barley. Please note that these elements are just suggestions and their use is not mandatory – the designers can offer and use other elements. The logo must contains the company name “Beer Bros.” and the initials of the company’s founders – A. and O.
The logo may be an image containing text in it (the company name) or simply logotype and text (company name) standing beside or below it. Designers are free to offer different options.
The logo will be put on labels, beer caps, cardboard boxes, cans for the mixes, printed materials, and merchandising.
Some of the competitors operating in the same field are Mr. Beer (subsidiary of Coopers) and Coopers DIY.