Our company is a home maintenance company. We are basically trying to compete directly with Mr. Handyman. We do all basic handyman type jobs as well as plumbing, electrical, heating & cooling, and painting.
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Target audience is single women from ages 30-70 and young families. Income target would be middle to upper class.
- needs to be sort of cute to appeal to families and women; however, I still want it to convey a strong sense of professionalism so not too cute
- I'd prefer something simple that gets the point across without a ton of detail.
- I've thought about trying to take the 'A' in apex and turn it into a house since an 'A' is already kind of a house shape. Maybe try playing with that a little. I think I want something that is more than just one letter altered though.
- We do all basic handyman type jobs as well as plumbing, electrical, heating & cooling, and painting.
- so to recap, a little on the cute side, basic without too much flash, and something that clearly shows we do home repair.
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