The logo needs to scale across multiple device sizes (from phone app icon to website) and print (business cards and marketing materials). It needs to stand-alone (not incorporated into the name). There also really isn't a good 99designs category for our company/industry. The closest is Real Estate but we are trying to be different than most real estate companies, so something more creative than roof lines and window panes is needed.
Currently, we are using Avenir and Open Sans for our typography but are open to other sans serif font suggestions.
We feel like we have a pretty good palette picked out but we’re open to some variation as long as the logo looks good in black/white as well. Our primary colors include White, Blue (#009CF0), and Dark Blue/Black (#002B42). Secondary, accent colors include Red/Pink (#E5184E) and Light Blue (#C4F0FC) -
http://colorhunt.co/c/84698 Not all of these colors have to be used, they are just suggestions.
Our design inspiration/aspiration:
We are looking for something original, please avoid using cliché real estate and construction logos (https://www.google.com/search?q=rea…40&bih=728)
We also tend to shy away from:
Gradients (unless they are very subtle)