I'm an experienced entreprenuer starting a solar energy business.
From our website: Home Star Solar, is a general contractor that helps people invest in solar energy for their home and business. First and foremost, each project we work on will focus on generating value for you - our customer. We do much more than just install systems, it is our goal to make the entire "Going Solar" experience easy. At Home Star Solar we consider your project a success when you've proudly shown your family, friends, and neighbors your new solar energy system and encourage them to give us a call, so like you, they can begin to save money and the environment.
From this website opening phrase, you can get a sense of the tone I'm using with customers, it's professional, but personal, approachable, friendly, informative, and easy to do business with.