My inspiration for the name Honed is from my woodworking background. Honed is a step above sharp. Something is honed when it is sharpened through several steps and then finally polished to a mirror finish...then it's honed. It also lets people know that their products are of fine craftsmanship, like handmade furniture.
We will be selling more than just woodworking tools. Items like flashlights, tool organization, kitchen tools, etc. The logo will either need to also be modified (as a possibly different, yet similar log) to be able to be laser engraved on our products. Some products, like small tactical flashlights, don't have space for a large logo, so it may be something that we come back to for a variation for smaller products. The laser engraving will typically be black on white or white on black.
Ultimately, I'm not looking for a whole lot of color. I look forward to seeing the designs and having something that is classic, timeless and can also be appreciated by women, yet clearly masculine.