Honest John Awards logo
Seven years ago, a motoring columnist and former car trader saw that British car-buyers desperately needed a special kind of website. Most car buyers simply wanted straight answers to direct questions about what was the best car and the best deal for them, written in a way they could clearly understand by someone they trust – Honest John.
Honest John is a motoring website headed up by a well known character within the motor industry – Honest John. Famous for his straight talking style and trilby hat, Honest John will be hosting an awards night to celebrate success within the automotive industry.
The Honest John awards will be an awards night with a difference. The theme of the night will play on the ‘Honest’ theme, no boring, fancy black tie affair, good honest fun with Honest John. We would like you to design a logo that can be used on all promotional material for the event, invitations, posters and even the awards themselves.
The logo will incorporate Honest John’s trademark Trilby hat and will follow the ‘no frills’ theme. By this we mean clear, simple and good quality, not budget. The event will be different from other motoring awards ceremonies such as What Car or Autotrader and we would also like our logo to be distinct as well.
There is no pretension with the Honest John brand; it is informative, credible and above all ‘honest’.
We have a quick turnaround for this event so we will be looking at a deadline of 7 days for the design.
We have a preference for vector based designs. The winning design will need to be provided in a high-res format in both colour and black and white versions.