Develop an identity set for Lillie’s.
Please design the following complimentary identity assets:
-a main logo for multi-purpose needs
-a smaller .gif icon (for online use),
-a “profile” version of the logo for social media sites such as Facebook and Twitter
As much as possible the logo should represent both the establishment and Lillie Langtry herself. Please go to the website to learn more.
The final identity assets will eventually be used to develop new print and web assets (letterhead, postcard, business card, flyer, drink coaster, social media profiles and website backgrounds) so PLEASE INCLUDE A FONT AND COLOR SCHEME RECOMMENDATION.
We will hold a separate design competition for our print and web design needs, but if you demonstrate strength in these areas we may decide to hire you for our print or online needs as well.
The identity design should visually communicate or represent the following words and phrases:
Victorian-era. Classic, but not boring. Stylish, but not trendy. Sophisticated. Confident. Seductive.
The final identity assets will need to be delivered in original, hi-res, layered format AND as web-optimized jpegs or gifs with and without transparent backgrounds to facilitate future usage.