We are a harissa sauce (North African Hot Sauce). It is being marketed as a Mediterranean/Middle Eastern hot sauce. It is a non-perishable version of harissa, one of the first of its kind (traditional harissa expires quickly). Please think Sriracha sauce when thinking of what this product is supposed to achieve.
The brand should come off as traditional to North Africa/Middle East, but modern and fresh too.
Keep in mind that the bottle will be see-through and the sauce will be red. It will also be a little thicker than most hot sauces (comparable thickness to sriracha or bbq sauce)
Target audience: All ages, many of the consumers probably won't really know what Harissa. I want it to market it as a Mediterranean/middle eastern hot sauce. Some consumers will know what Harissa is but be unfamiliar with this brand. The brand needs to come across as authentic, Mediterranean, and eye-catching within the span of a couple seconds of looking at it.
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Make the logo feel like both the Mediterranean and North Africa
Maybe some inspiration can be drawn from this traditional man picking dates (but for peppers instead). The hand/crop are the most important pieces here
Imagine this logo being on a Sriracha/ketchup squeezable bottle. I want something I can make into a sticker and wrap around the bottle. It will have a nice, but eye-catching logo in the front.
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