Crisp is a multifaceted brand in the restaurant space. At the core we provide data analytics and automation to restaurant owners, and we target franchisors in particular. We own all software and most hardware within a restaurant including Point of Sale system, Online ordering, Websites, Apps, Staff scheduling, and more. We will also be building a marketplace where normal people download the Crisp app to order food from their favorite restaurants (kinda like Opentable).
Our target customers are both the restaurant owners and normal people who like to eat out. Because of this we want to stick to a logotype logo that's easy to read, but also is strong in its branding.
Here are some of the areas where our logo will appear:
- Point of Sale hardware (both customer facing and employee facing)
- Point of Sale software
- Our custom restaurant-specific apps
- Our marketplace app
- Our website
- On receipts