We are a doctor-owned, anti-aging and advanced preventive medicine clinic with multiple locations. We serve both men and women wanting to look and feel years younger through the use of nutrition, hormones, supplements, and skin care. Our logo is the hourglass - representing time and echoing the female form - but we need YOUR eye-catching interpretation. We want to build brand recognition and consumer trust in our clinics and product lines. We are developing consumer FRIENDLY health and wellness - what a CONCEPT! So much to do if we choose your design!
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Anti-aging is an emerging market with rapid growth, but still unknown to many consumers. We target men and women interested in optimizing their health and vitality - often ranging in age from 40s - 60s, typically well-educated, very discerning, and with substantial disposable income. We want to draw people in and make seeing a doctor or shopping for vitamins FUN and appealing!! We want to build brand recognition and consumer trust in our clinics and product lines.
Interpret the hourglass shape into your logo. It must appeal to men and women, be fashion forward and high-end, but still appropriate for a medical company, and the design must be easily expanded and translated into package design - i.e. by turning your logo into a pattern or background. We are looking for strong color and design -- but nothing overly detailed or cluttered. Shades of teal with undetermined accent colors (cream and brown, or gray and navy?). The font should not be in caps, not too boxy, and not in script. Thanks SO much for your creative input!! -- Dr. Power
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