The logo needs to express our long-term commitment to our community of homeowners, even as it celebrates our commitment to the environment and generationally-sound building practice.
The logo will be used on letterhead, business cards, etc., and should be flexible and adaptable for different formats.
As the agency's director, I have a personal commitment to creating lasting works of beauty in the houses I build -- I'm not sure how to convey that through a logo, but the notion of beauty as its own goal and as a step towards economic justice motivates damn near everything I do.
All our current marketing materials are bland, outdated, and inconsistent. Truthfully, we've never had a real logo before, and it'd be great if the logo you design has an complementary font style in mind.
Our name -- Madison Area Community Land Trust -- is too wordy, and is difficult to compress aesthetically into letterhead, business cards, etc. Something that captures the essence of our program without all those damn syllables would be great.
I'd need something that I can use both for our website and Facebook page, as well as a logo that will print well for letterhead.
I'd like to convey an element of radicalism, too: Community Land Trusts are the antidote to Wall St., so far as real estate speculation is concerned. I want folks to understand that these are properties owned IN the community, BY the community.