The Upgrade is a monthly internal marketing campaign used to educate people on new digital technologies (i.e. Blockchain, AR/VR, Cognitive, etc.). I work for a consulting firm and our mission is to use 'The Upgrade' to increase tech understanding in our people. For example, March is Blockchain month. In March, we will send 4 different emails (one each Friday) to everyone in the firm talking about a different aspect of Blockchain. 'The Upgrade' is the name for the overall campaign. The target audience is everyone in the firm (people ages 22-50 with varying levels of tech knowledge)
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Ligeros y neutrales
Otros requisitos relativos al color
These are the base colors that our company is using now. If you could make suggestions on top of these, that would be awesome!
Black - RGB (0,0,0)
Green - RGB (129,188,0)
White - (255,255,255)
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I like how it is using one letter to form a symbol that has multiple meanings
I like the simplicity of the font but the relatability of the ninja character
I like the symbol aspect. This wouldn't be the entirety of our logo but it could be the symbol element
I like the simplicity of the typography with the symbol
I like the symbol integration to the typogaphy
I like the simplistic typography here
We're looking for a sleek, modern but simple logo for "The Upgrade" that people will be able to recognize right away. When these emails come through to everyone in the firm, we want them to quickly see the cool logo and immediately know what the email is for. Building in a symbol (i.e. turning one of the tails of the letters into an arrow moving forward, etc.) in addition to the actual text, "The Upgrade" would be cool. That symbol could relate to technology, digital, learning or forward thinking in some way. Good luck!
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