ksutter necesitaba un nuevo diseño de logotipo y lanzó un concurso de diseño en 99designs.
Un ganador ha sido elegido entre 139 diseños de 39 diseñadores freelance.
The Upgrade
The Upgrade is a monthly internal marketing campaign used to educate people on new digital technologies (i.e. Blockchain, AR/VR, Cognitive, etc.). I work for a consulting firm and our mission is to use 'The Upgrade' to increase tech understanding in our people. For example, March is Blockchain month. In March, we will send 4 different emails (one each Friday) to everyone in the firm talking about a different aspect of Blockchain. 'The Upgrade' is the name for the overall campaign. The target audience is everyone in the firm (people ages 22-50 with varying levels of tech knowledge)
These are the base colors that our company is using now. If you could make suggestions on top of these, that would be awesome!
Black - RGB (0,0,0)
Green - RGB (129,188,0)
White - (255,255,255)
We're looking for a sleek, modern but simple logo for "The Upgrade" that people will be able to recognize right away. When these emails come through to everyone in the firm, we want them to quickly see the cool logo and immediately know what the email is for. Building in a symbol (i.e. turning one of the tails of the letters into an arrow moving forward, etc.) in addition to the actual text, "The Upgrade" would be cool. That symbol could relate to technology, digital, learning or forward thinking in some way. Good luck!
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