We are looking for a new logo design for our new service: HumanBuyology.com
The logo design consists of both an icon & letters which spell "Human Buyology"
The goal of the icon design is to look scientific, as in DNA genes you might find in a genomics logo, in addition to conveying commerce, as in a shopping cart. The logo should incorporate a gene sequence & look like a shopping cart.
I uploaded a quick version we put together, but we are not polished graphics designers, so this is just a start.
The text font we used was Corbel - a san serif font. We think san serif works best, but we want to see what professionals think works best. It just needs to look professional and slightly scientific.
See the attached color palette. The upper portion of the image is the tool for our service, and the lower is the marketing website. In the middle is the Toronto Bluejays logo - these are the colors we'd like to use in the logo.
The colors of the icon should conist of: some shade of blue as one strand in the DNA, and gray/silver as the other. The bars that attach the strands should use the opposite color (the green is next to blue in the example) See attached color palette. The icon can look 3D if that looks good.
The color of the main logo text "Human Buyology" should be: blue - see the attached color palette.
The color of the tagline in the logo "the science of social commerce" is black.
The submitted height of the logo should not be greater than 50 pixels - we are trying to optimize it so that it looks good as the main logo on the website, but doesn't take up too much space. Thus, a height of 50 pixels is ideal. The maximum length allowed is 275 pixels.
The final deliverable should be vector-based, such as an Illustrator file, so that we can scale it.