1. Here are a few logos we like:
Aardvark (http://www.crunchbase.com/product/aardvark) - simple, strong word mark, nice icon of an aardvark
SoundCloud (http://soundcloud.com/) - nice cloud icon that relates to name, bright color
Hole (http://creattica.com/logos/hole/20582) - clean, simple, nice symbolic treatment of the "O"
2. Demographics: since we publish on so many topics, demographics are varied. However, all of our customers enjoy reading, enjoy learning, enjoy the speed/instantaneous nature of ebooks
3. Here are a few rules we hope you can follow:
-Not too "busy"
-Not too many colors
***Update August 1***
Thanks guys, the designs have been great so far! Here's some overall feedback:
-In general, too many concepts with ink blots/splashes with the word "ink", the letter "i", or just as a concept
-We'd prefer to see more icons that are separate/distinct from the word "Hyperink" (perhaps animals? publishing symbols? books?)
-I'd love to see very simple treatments of the word Hyperink to communicate speed, fast publishing and/or the digital nature of our content
Thanks, can't wait to see what comes next!!