We are a startup social Q&A site that will have two products, one that we offer to other companies, and another that we offer to visitors of our (forthcoming) site, iAsk.net. We are firm believers in the power of design and the brand, and we realize that every aspect of the site right down to the legal mumbo jumbo reflects on us, and the customer's first impression of us will often be our logo, so it needs to quickly give us an air of credibility.
1. Corporate clients: we will be selling our services to other companies, so the brand should be professional enough to show that we are a serious business, despite being small and lean.
2. Site visitors: we want site visitors to trust our brand, but we also don't want it to look too old-school or stodgy. It's a "web 2.0" community site, not a bank.
The logo should include the entire name "iAsk.net". You may use either lower-case or upper-case letters. The logo should be readable at a standard site header size or in a smaller size on a widget (suitable for a "powered by iAsk.net" callout.)
We want the logo to be professional, but not stodgy. The user-facing site will be a community, so we want it to be friendly and trustworthy, not silly, goofy, or dry. It should have similar brand attributes as sites like: Meebo.com, Jolicloud.com, Mint.com, Sugarsync.com, or Dropbox.com.
It should not be like:
• Twitpic: not professional enough
• Wordpress.com: too stodgy
• Disqus.com: too boring
• Crowdflower.com: Boring and obscure
You may include graphical elements if you like. If you do, the graphics should help convey the high-level themes of Q&A: community, people helping each other, finding answers, or a transfer of knowledge.
If your logo is selected, aside from the source files, we expect you to provide any fonts used and a 16x16 favicon.ico.