BitStream is an app for e-commerce websites on the Shopify service.
It enables online stores to sell digital products: e-books, PDF's, videos, audio clips, design presets, sewing and knitting patters, etc.
It's target audience are retailers who are looking at adding digital products to their catalog. Many of these retailers are looking to add another revenue stream that doesn't require them shipping something.
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The logo needs to fit well as an icon in the Shopify app store. In general use, we'll have the text "BitStream" accompanying the icon- like on our website. But in the app store, where most customers will see us, the logo's have to be 1:1 (see the following link for examples).
Additionally, because it will display in Shopify's app store, we need it to stand apart from the existing competitors which use a lot of blue and grey (see the attached blurred overlay to see what colors are being used by competitors)