Carpe Deer-em™ is a startup hunting lifestyle company. We plan to produce gear, accessories, graphic tees and other wearables to be sold to major hunting retailers.
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We are targeting hunters of all ages but most importantly purists.
We are looking for an iconic logo. The Brand should communicate a commitment to hunting with passion and creativity. It should be a little edgy but not over the top. We don't want to be like Affliction apparel but more iconic like Browning. We want to see this logo on the back of every pickup truck in the US (think Salt Life™). We need something that looks at home in black and white. We will want to do it in many colors as well but I cannot stress enough how important it is that this logo will work well as a white die cut decal on the back of a truck's window and just as well on the front of a hat (gotta look good on a hat). We would like to incorporate the words but also have a logo that can stand on it's own as well without the text. We might consider a creative word use logo as well. We don't want any fast and furious anime style looks. It needs to be a little organic. This needs to appeal to a true hunter but also have the ability to segue into mass market retail flawlessly. The Carpe Deer-em™ brand will be used in the ongoing work of developing and producing new hunting gear and apparel. The potential opportunity for the winning artist to participate in future web, packaging and print design work is high.
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