Identity and character design

We are a software company currently developing a tracking system allowing to localize people using small GPS systems. The next step for us is now to build our visual identity. The name of our business has been choosen, now we need the visual identity.

SpatioBox

- Hexo7 is a software company. This name shoud not appear in the design.

- The job consists in the global conception of the identity of the business, including a character which will personalize our tracking service.

- The visual identity will be used on several supports (Web site, software, ads, ...). The design on these supports has not to be made now, but should be realized later with another budget;

- The type of the character (human, animal, ...) has not been determined, we are missing ideas in this area

- The business will be oriented towards public, the first market we seek being kids and elders. The designs we've had so far are too kid-oriented. Do not forget that we also have other targets (old people, pets, people in general).

- Detailed description of the capabilities of our system will be communicated to the winner

- Stickers (with the brand and/or the character) will be printed and sticked on the tracking boxes

Very important :

The whole design must be vectorial so that we can resize it without quality loss.

- A long term partnership with the winner of the contest, a reliable, imaginative and professionnal designer
- Advices, idea, comments (even negative)
- Modern, coloured, simple, eye catching design
- Keep in mind that this business geared towards public (not for professionnals, the identity for this market will be designed later)
- The idea of security, protection, permanent tracking is important. But also simple to use, powerful.
- The character (named Spatio) should personalize the protection service and security, and be easily recognized by people. Should also become a child's "friend", but keep in mind that the business is not only for tracking kids.
- Important : later, the character will be used in Flash animations (2D or 3D).