The story behind the brand's name should be told in more detail. The name "Macaco Branco" is portuguese and means "white monkey" in English. The brazilian jiu-jitsu black belt behind the brand got his nickname "macaco branco" from his brazilian teachers. The playful nickname describes both his looks as well as his superior strength.
A picture of the real life "Macaco Branco":
We are looking to create the brand around a cartoon character representing the "Macaco Branco". This is the essence of our brand and it should have a strong presence in the logo.
A short description of the character as we see it:
- The character is a bald human with monkey/gorilla like features
- The character is built strong
- The character is always wearing a white gi - the clothing present in the previously linked picture
- The character looks mean but is not necessarily angry
- If you have to imagine how the character acts or speaks - think Hulk
The design needs to be 100% original. We are looking for a designer who can draw the character in different poses and situations so please don't use stock images.
Our goal is to find a designer who can help us build the brand in a long term. We aim to create several designs around the character so consider winning this contest as winning a new account.
How we work:
- We will give every single design constructive feedback
- We will comment your designs as fast as possible
- We will not waste your time - if we have a feeling that the design is off or your style is not what we are looking for we will let you know
That's it. We want to see Your vision of the logo and character so feel free to experiment. We will guide you through it. Just have fun with it!