New Image for well established Industrial Real Estate Agency

Madsen Partners

Established over 20 years. Sell and lease Industrial Property in Brisbane. main target groups are SMEs, but want to also attract the work of larger Corporate and Institutional clients. Long term clients and relationships have allowed for a very high level of trust and repeat business to develop. Most clients are of mature age, but we also don't want to appear "old and stuffy".

We service the real estate needs throughout Brisbane and nearby areas, but focus mainly on the Brisbane south side. Anyone that owns or occupies Industrial Real estate is our potential client or customer. Inquiry's can originate from the business owner directly, or through subordinates tasked with the role of researching the various property options. Most clients and customers do not have a solid relationship with a Real estate Agent and often respond to signage, internet or brochure marketing.

We want a logo design and signage layout that can be used as a logo on real estate signage, brochure, business cards and web based marketing. It must be stand out when used on signs to attract attention, but then work on our stationery requirements. The name will be Madsen Property (industrial specialists)
Often our sign is one of many and the background can be green or dark foliage or buildings. Many of our competitors signs incorporate a lot of yellow and black (or various shades of yellow)

Our signs will either contain site specific text or photos. Can we incorporate a a silver or platinum (or another colour) around the photos to help lift the signage and make it more appealing/noticeable.
Does a border around the sign help.
Does the letter "M" as a design feature help stand out
Our current colours are black and orange (PMS 144) or (CMYK 0-48-100-0)