Generations Childcare and Learning Center will be a daycare facility for children 6 weeks to 12 years old in a lower to mid income neighborhood in Nashville, TN. Our target audience will be parents 18-45 years of age looking for a daycare facility for their children. I'm getting feedback form my colleagues that we should go for a playful logo so parents know their children will have fun in our facility. As a preschool, we are also going to focus quite a bit on music, art, and science, in addition to the regular academic curriculum in a daycare.
Some background on the daycare - our 3500 sq. ft. building itself is a house that was converted into a daycare facility over 50 years ago. My mother in law currently owns the building and ran it as a daycare for 25 years before she closed her business and allowed tenants to run the facility as a daycare. We will now be running it together. Since it was initially a house, it still has the warm, cozy, safe feeling of a home. I would like this to be a part of our branding in the community, but a playful and/or imaginative logo may be more important.
The slogan can be incorporated into the logo, but it doesn't have to be. We are open to many ideas for the logo.
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I'm getting feedback from my colleagues that we should go with something more playful. The logo should probably be colorful since it is a daycare facility. The daycare is on a busy road, so I definitely want something that will grab attention.
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