Organization & Product Offerings:
Our organization is an online brand that sells sustainable products (eCommerce) in every vertical that offers sustainable and long-lasting products. We specialize in products related to baby, medicine, health, coffee, kitchen, and consumer tech goods. We may branch out to other verticals and products in the future.
People looking for sustainable products (health-conscious, green-conscious, and organic-conscious).
One idea is to include something related to a prescription or doctor, as one of our founders is a practicing physician that would like to endorse and recommend these products, as he comes across many useful and green-focused products that are both sustainable and healthy for consumers. The "Ex" in the logo could mimc the "Rx" in a standard prescription form. This is just one idea. We are open to others, as well.