Logo Design Q&A
Do you have a tag line? If so, would you like it stated alongside your logo?
No, but I am exploring all options with my company brand.
Do you have any specific imagery in mind for your logo?
I can imagine circles- modern and a fresh look.
Do you have any color preferences, or existing brand colors?
I prefer olive green and or blue colors. I understand that they may not always be a good match.
Do you have any colors that you do not wish to use?
Limit the use of brown and orange.
Which adjectives and/or nouns would you use to best describe your business?
Modern, fresh, respected, neutral, honest and open, effective trainers, global reach. open and honest dialogue, we are a third party neutral, effective training, global.
What feeling or message do you want your logo to convey to those who view it?
Competent ,experienced, trustworthy, respected, effective, diversity,
How do you prefer your logo to be worded or written out?
How would you like the typography to appear?
Bold with a font that has a strong presence.
Where will you logo be used?
Framed Certificates, documents, foil seals, email, etc.
Where will your logo primarily be used? Website, work material and business cards
What logos appeal to you and why?
I prefer a modern look but I am flexible with company’s look.
What sets your company apart from others?
My training sessions are accredited by national organizations and internationally.
Why should I choose your company over your competitors?
Training is delivered by a trainer who actually has work experience and can demonstrate techniques used in the mediation, but may not be found in books.
How long has your company been in business?
About 3 years.
What are the strengths and weaknesses of your company?
Strength: I am an experienced mediator with many years of field work and through my effective teaching styles I am able to pass my knowledge down to my trainees. My weaknesses are that we are a small company consisting of mainly one employee (me).
Where do you see your company in 5 years? 10 years? 50 years?
I hope my company grows and builds.
What motivated you to start this business/organization?
In order to better the mediation training teachings and practices around the globe.
If you had to describe your company/organization in one word, what would it be? why?
If your customers had to describe your company/organization in one word, what would it be? why?
Tailored made training to suit the country and or clients’ needs.
Do you have a current logo? (If yes to above) What elements from your previous logo would you like to retain?
I currently have a green olive branch as my logo that has been great considering the small funds allocated towards branding budget. It is important that the logo shows the pride I have for my Greek heritage. This is a huge factor in attracting prospective clients.
Why does your company use the colors, fonts, etc. that is does?
It highlights my Greek roots, and is a symbol for peace. We also like to extend “olive branches” in mediation, therefore it symbolizes my work in furthering peaceful negotiations between parties.
What color palettes might you prefer? why?
Olive green and blue.
In your opinion, what defines a well-designed logo?
Every logo should stand out, the logo essentially serve as the first point of contact between my company and the consumer, therefore I would like a design that effectively transmits my passion for peace in negotiations.
What restrictions, if any, might there be on the logo?
Must be professional and elegant. No comic designs.
In your opinion, what is the primary purpose for a logo?
Branding-, and image
Who is the primary target audience? (who is most likely to use your services/product?)
Professionals, policy makers
Who currently uses your product the most?
Are you looking to expand, modify, or completely change your target audience? or will it remain the same?
I will be targeting more corporate clients.
What are your main forms of advertising?
Word of mouth
Which gender are you targeting?
Both genders are targeted equally.