Values to communicate with your design:
Precision, Accuracy, Innovations
Measurement, Data and Analytics, Validity
Global Health and Nutrition
Stylistic preferences: Minimalistic and modern. Clean lines, possibly a flat image. Easily reproducible.
Consistent with or complimentary to other logos in this field (i.e. sustainable development goals, UNICEF, Demographic Health Survey Program, etc).
No specific color preference, but it must be able to look ok when reproduced in black and white.
• Images for similar programs that people seem to like include:
Although much of work is focused on maternal, neonatal health, we prefer to stay away from the mother/baby logo, which is very common in our field. We had some cover art associated with a recent supplement in PLOS Med, 2013 (http://collections.plos.org/measuri…ge-in-mnch) that captured well the work we do, so something that might compliment or build off this idea would be nice.