Innovative Challange - Your chance to shine - Logo for East Link & West Link Consulting

East Link Consulting

Get your creative juices flowing. One logo to be used by two interconnected companies: East Link and West Link Consulting:

East Link Consulting is a commercial management company based in KL, Malaysia, undertaking consultative services for construction and engineering based companies across Asia, India, Middle East and Australia.

West Link Consulting is a new subsidiary of East Link Consulting, mainly focusing on the UK, Europe, Northern and Southern American market. The name West Link Consulting has been chosen to portray a strong link to, and be synonymous with, East Link Consulting and vice versa.

We need a logo that can be shared by both East and West Link, using the same icon, font and main colour palette but modifying minor aspects within icon and/or different dominant colour in palette, to differentiate between the two logos.

For eaxample using a compass pointing east for East Link Consulting and to west for West Link Consulting. Saying that, we would like something a bit more innovative than a compass :).

More examples see attachment: East-West logo sharing.jpg

Our target audience are large scale construction companies, but also power stations, oil & gas, processing plants etc.

Here's a few of our major competitors:
http://charltonmartin.com/
http://www.systech-int.com/
http://www.trett.com/EN/Pages/default.aspx

Here's the link to our website: http://www.eastlink-consulting.com PLEASE NOTE that website will we completely redesigned once we've picked a new logo.

The goal is to build a brand that is robust, competent, strong and brings a great depth of quality, integrity and commitment. We want the logo to give impression of:

EXPERIENCE
INNOVATION
STRENGTH
MODERN

Please provide concepts of:
- The logo in two versions, East Link Consulting and West Link Consulting
- Minor changes in either icon and/or dominant colour to separate the two
- Both versions on both black and white background