We are not in the energy business. We support and service the energy distribution business, ultimately improving distribution companies' financial sustainability, and positively impacting how millions of people access, use, and conserve electricity.
Therefore, we should stay away from the traditional energy industry logo ideas. The high tech, swooshy ENERGEN-like sorts of logos; lightning bolts and exploding coronas; and cold amorphous unidentifiable images.
Instead we want to present a warm, friendly, positive, and hopeful image with our logo. We're the good guys, who are going to improve the future of electricity service. We work hard, we deliver benefits, and we improve millions of people's lives. Also because we have to go across multiple societies in the Middle East South Asia, we have to pick a logo that doesn't have negative connotations anywhere in particular. And it has to be non verbal, since these societies speak a variety of languages, none of which are English first.
This is why I've indicated we're most interested in a Word mark, Character mark, or Pictorial mark. It should be warm, flowing, peaceful; rather than sharp, cold, and angular. I don't want to lead too much, but we've even discussed having a beneficial, friendly insect or animal as a logo, like a frog or a bee.