WCIRB is the name of my company (http://www.wcirb.com). We produce statistics and provide analysis for the workers' compensation insurance industry. This logo is part of an internal-facing campaign directed at employees that will define our mission for the next 5 years. We do not need this to represent our products, however; it is meant to create a branding for our projects centered around staff team building and promoting leadership qualities. This will not be used on any external-facing communications or products.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
incorporates graphic elements with creative use of typetupe
contrast between bold and light type; the somple but abstract imagery
whimsical but professional, modern graphic and font
seamlessly combines two different concepts (hippie/luxe) with a simple icon that combines elements of both styles
simple yet graphically engaging due to the 3D effect . nice balance of type with graphic.
simple and modern; easy to incorporate on a variety of different objects
the modern font, simple yet direct icon and how they are able to incorporate a lot of words without it looking cluttered.
abstract graphic and simple type
color palette of both the icon and typeface; non-serif font is simple and elegant
The brand essences and concepts we wish to promote include: developing leadership, moving forward, being trailblazers, celebrating our status as innovators ("it's our time.") This logo will be used as part of a campaign established to motivate employee engagement, and we want to emphasize the idea of moving upward and onward while simultaneously acknowledging the success of recent accomplishments. "It's Our Time" is the CEO's mandate, and referring to how it's our staff's time to shine and be in the spotlight. Although we want it to be simple, we prefer some imagery (so it's not just a logotype) and would like to incorporate icons or graphics - particularly iconography that suggests movement or upward mobility.
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